I.J.S.Ma.R.T Publications

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Year: 2016 Volume: 26 Issue: d

Narges Esmaeili, Farideh Ashraf Ganjuei, Farshad TojariYear: 2016 Volume: 26 Issue: dPages: 54-66Abstract: Tourism industry is considered as one of the largest and the most diverse industries in the world. In order Prioritizing Integrated Marketing Communication tools...

Year: 2016 Volume: 26 Issue: c

Leeann M. Lower, Tarkington J. Newman, William S. PollardYear: 2016 Volume: 26 Issue: cPages: 44-53Abstract: Collegiate recreational sports facilitate critical achievement-oriented activities that contribute to student development on college campuses. Achievement goal...

Year: 2016 Volume: 26 Issue: b

Ömer Kürşad Tüfekci, Yunus Emre BağışYear: 2016 Volume: 26 Issue: bPages: 26-43Abstract: Expectations of consumers are increasing with each passing day with the development and the change of market dynamics. In return, businesses / organizations are trying to perceive...

Year: 2016 Volume: 26 Issue: a

Sean PradhanYear: 2016 Volume: 26 Issue: aPages: 1-25Abstract: Within sport management research, the use of performance-enhancing drugs, or activities known as doping, has predominantly been viewed from a preemptive perspective or from the viewpoint of the athletes...

Year: 2016 Volume: 25 Issue: d

Lingling Liu, Petros Parganas, Simon Chadwick, Christos AnagnostopoulosYear: 2016 Volume: 25 Issue: dPages: 45-68Abstract: With the pervasive use of sports celebrities in advertising as well as the fierce competition among luxury brands, finding the appropriate...

Year: 2016 Volume: 25 Issue: c

M. Alonso-Dos-Santos, F. Calabuig-Moreno, F. J. Montoro-RíosYear: 2016 Volume: 25 Issue: cPages: 22-44Abstract: Sporting event websites allow for commercial displays to be formed that affect the behavior of fans and visitors to the site and depending on the size of...

Year: 2016 Volume: 25 Issue: b

Dwayne Sheehan, Nadine Van Wyk, Emily Johnson, Aimee BlanchYear: 2016 Volume: 25 Issue: bPages: 9-21Abstract: The recreation sector is perfectly suited to specifically address issues surrounding the desire to be physically active. This is because of recreation’s...

Year: 2016 Volume: 25 Issue: a

Anupa JayawardhanaYear: 2016 Volume: 25 Issue: aPages: 1-8Abstract: Terrorism has been one of major theoretical and teaching themes of sport security management. Since the tragic event of 1972 Munich Olympic to the 9/11 tragedy (in the United States of America)...

Year: 2016 Volume: 24 Issue: d

Daichi Oshimi, Munehiko HaradaYear: 2016 Volume: 24 Issue: dPages: 76-96Abstract: This study (1) develops a structure of host city image, (2) verifies the antecedents and consequences of host city image, and (3) predicts spectators’ positive word-of-mouth (WOM)...

Year: 2016 Volume: 24 Issue: c

Jos M.C. Schijns, Marjolein C.J. Caniëls, Joska Le ContéYear: 2016 Volume: 24 Issue: cPages: 42-75Abstract: With decreasing sport participation and stabilizing membership rates, sport clubs face low capacity utilization and increased competition. It becomes imperative...