Year: 2025 Volume: 29 Issue: d

Abstract:

The use of videos, infographics, podcasts, and audience participation are advancing modern sports journalism, and the genre continues to evolve with new additions. The intention behind this change is to foster deeper interaction and involvement from the fans in discussions relating to the coverage of sports events, and this study intends to analyze the attitudes of fans towards the use of multimedia in the reporting of the sports news and other related discussions. In this context, the study is framed by two domains: the evolution of journalism with regard to the development of multimedia tools and the notion of participatory culture in the context of information dissemination in journalism. This study gathers data using a structured questionnaire to measure fans’ perception of sports content and fan engagements, and observed behavior in relation to certain multimedia tools. In addition, this research assesses the impact of these tools on the viewing experience and how fans interact with the tools. The results indicate that there is heightened perception of participation and sense of community with an increased use of sports engagement through multimedia tools. It seems more educated and engaged on many aspects as a result of employing multimedia tools, and the overall public’s opinion is favorable toward the comprehension of symmetry.