Year: 2025 Volume: 29 Issue: a

Abstract:

This study examines the impact of alternative journalism on traditional sports media in Greece. It begins with a concise overview of current developments in the field of alternative journalism, with particular emphasis on its applications in sports reporting. The focus then shifts to the degree of adaptation demonstrated by sports journalists in response to the rise of alternative forms of information dissemination, such as blogs and social media platforms. The empirical part of the study is based on a structured questionnaire, addressed exclusively to active sports journalists working in traditional media, selected through purposive sampling. In total, 24 sports journalists participated, completing the questionnaire via an online platform. The data collected were quantitative and analyzed using statistical methods, with the aim of identifying patterns and correlations in participants’ perceptions and professional practices. The findings reveal a slow rate of integration of alternative journalistic practices into traditional sports newsrooms. Although the majority of respondents acknowledge the importance of new media, they continue to face challenges in incorporating them into their daily routines. The study highlights the pressures that the digital environment exerts on traditional media, pointing to the need for redefinition of sports journalism—one that merges the ethical standards of traditional reporting with the agility and immediacy of social media.