Soccer Specific Stadiums and Designated Players: Exploring the Major League Soccer Attendance Assumption Charles Parrish Year: 2013 Volume: 12 Issue: d Pages: 57-70 Abstract: Literature focusing on sport spectator behavior is abundant. The North American based...
Utilizing Kolb’s Experiential Learning Theory to Implement a Golf Scramble Glenna G. Bower Year: 2013 Volume: 12 Issue: c Pages: 29-56 Abstract: This study introduced how Kolb’s Experiential Learning Theory was used across the four-mode learning cycle of abstract...
Thematic Events as an Experiential Marketing Tool: Kite Festival on the Experience Stage Muge Akyıldız, Mehpare Tokay Argan, Metin Argan, Tuba Sevil Year: 2013 Volume: 12 Issue: b Pages: 17-28 Abstract: The rise of experiential marketing during last decade shed some...
The Role of Involvement in the Loyalty of Sport Fans in Professional Volleyball Eleni Ζetou, Olga Kouli, Argyrios Psarras, George Tzetzis, Maria Michalopoulou Year: 2013 Volume: 12 Issue: a Pages: 1-16 Abstract: The purpose of this paper was to investigate the role of...
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