Year: 2013 Volume: 12 Issue: d

Soccer Specific Stadiums and Designated Players: Exploring the Major League Soccer Attendance Assumption Charles Parrish Year: 2013 Volume: 12 Issue: d Pages: 57-70 Abstract: Literature focusing on sport spectator behavior is abundant. The North American based...

Year: 2013 Volume: 12 Issue: c

Utilizing Kolb’s Experiential Learning Theory to Implement a Golf Scramble Glenna G. Bower Year: 2013 Volume: 12 Issue: c Pages: 29-56 Abstract: This study introduced how Kolb’s Experiential Learning Theory was used across the four-mode learning cycle of abstract...

Year: 2013 Volume: 12 Issue: b

Thematic Events as an Experiential Marketing Tool: Kite Festival on the Experience Stage Muge Akyıldız, Mehpare Tokay Argan, Metin Argan, Tuba Sevil Year: 2013 Volume: 12 Issue: b Pages: 17-28 Abstract: The rise of experiential marketing during last decade shed some...

Year: 2013 Volume: 12 Issue: a

The Role of Involvement in the Loyalty of Sport Fans in Professional Volleyball Eleni Ζetou, Olga Kouli, Argyrios Psarras, George Tzetzis, Maria Michalopoulou Year: 2013 Volume: 12 Issue: a Pages: 1-16 Abstract: The purpose of this paper was to investigate the role of...