Year: 2013 Volume: 12 Issue: b

Thematic Events as an Experiential Marketing Tool: Kite Festival on the Experience Stage Muge Akyıldız, Mehpare Tokay Argan, Metin Argan, Tuba Sevil Year: 2013 Volume: 12 Issue: b Pages: 17-28 Abstract: The rise of experiential marketing during last decade shed some...