Year: 2013 Volume: 12 Issue: b

Thematic Events as an Experiential Marketing Tool: Kite Festival on the Experience Stage Muge Akyıldız, Mehpare Tokay Argan, Metin Argan, Tuba Sevil Year: 2013 Volume: 12 Issue: b Pages: 17-28 Abstract: The rise of experiential marketing during last decade shed some...

Year: 2013 Volume: 12 Issue: a

The Role of Involvement in the Loyalty of Sport Fans in Professional Volleyball Eleni Ζetou, Olga Kouli, Argyrios Psarras, George Tzetzis, Maria Michalopoulou Year: 2013 Volume: 12 Issue: a Pages: 1-16 Abstract: The purpose of this paper was to investigate the role of...

Year: 2013 Volume: 11 Issue: d

Online Sport Consumption Motives: Why Does an Ethnic Minority Group Consume Sports in a Native and Host Country through the Internet? Jae-Pil Ha, Jae-Hyun Ha, Keunsu Han Year: 2013 Volume: 11 Issue: d Pages: 63-89 Abstract: Due to the ever-increasing popularity of the...

Year: 2013 Volume: 11 Issue: c

Management of Ethical Problems in Sport Within the Justice Framework Miltiadis Proios, Ioannis Athanailidis, Michalis Proios, Fotis Mavrovouniotis Year: 2013 Volume: 11 Issue: c Pages: 42-62 Abstract: Sport is a social environment in which the occurrence of ethical...

Year: 2013 Volume: 11 Issue: b

Collegiate Intramural Sports Participation: Identified Social Outcomes Jill R. Sturts, Craig M. Ross Year: 2013 Volume: 11 Issue: b Pages: 25-41 Abstract: Collegiate recreational sports provide many avenues for student development resulting in various benefits that...