Year: 2016 Volume: 26 Issue: d

by | Apr 20, 2021 | 2016, Vol: 26

Prioritizing Integrated Marketing Communication Tools in Sport Tourism in Iran Based on ACCA Model Narges Esmaeili, Farideh Ashraf Ganjuei, Farshad Tojari Year: 2016 Volume: 26 Issue: d Pages: 54-66 Abstract: Tourism industry is considered as one of the largest and...

Year: 2016 Volume: 26 Issue: c

by | Apr 20, 2021 | 2016, Vol: 26

Examination of the 3x2 Achievement Goal Model in Recreational Sport: Associations with Perceived Benefits of Sport Participation Leeann M. Lower, Tarkington J. Newman, William S. Pollard Year: 2016 Volume: 26 Issue: c Pages: 44-53 Abstract: Collegiate recreational...

Year: 2016 Volume: 26 Issue: b

by | Apr 20, 2021 | 2016, Vol: 26

Effect of Quality Perception for Psychological Commitment, Identification Levels Licensed Products on Purchase Intention of the Supporter© Ömer Kürşad Tüfekci, Yunus Emre Bağış Year: 2016 Volume: 26 Issue: b Pages: 26-43 Abstract: Expectations of consumers are...

Year: 2016 Volume: 26 Issue: a

by | Apr 20, 2021 | 2016, Vol: 26

When Can They Juice? A Theoretical Review and Association of System Justification and Sports Fan Identity to Doping by Athletes Sean Pradhan Year: 2016 Volume: 26 Issue: a Pages: 1-25 Abstract: Within sport management research, the use of performance-enhancing drugs,...

Year: 2016 Volume: 25 Issue: d

by | Apr 20, 2021 | 2016, Vol: 25

Sports Celebrity Endorsements of Luxury Brands: The Case of Chinese Consumers Lingling Liu, Petros Parganas, Simon Chadwick, Christos Anagnostopoulos Year: 2016 Volume: 25 Issue: d Pages: 45-68 Abstract: With the pervasive use of sports celebrities in advertising as...

Year: 2016 Volume: 25 Issue: c

by | Apr 20, 2021 | 2016, Vol: 25

Effectiveness of the Sponsors and Sporting Events Website M. Alonso-Dos-Santos, F. Calabuig-Moreno, F. J. Montoro-Ríos Year: 2016 Volume: 25 Issue: c Pages: 22-44 Abstract: Sporting event websites allow for commercial displays to be formed that affect the behavior of...