Sports Celebrity Endorsements of Luxury Brands: The Case of Chinese Consumers Lingling Liu, Petros Parganas, Simon Chadwick, Christos Anagnostopoulos Year: 2016 Volume: 25 Issue: d Pages: 45-68 Abstract: With the pervasive use of sports celebrities in advertising as...
Effectiveness of the Sponsors and Sporting Events Website M. Alonso-Dos-Santos, F. Calabuig-Moreno, F. J. Montoro-Ríos Year: 2016 Volume: 25 Issue: c Pages: 22-44 Abstract: Sporting event websites allow for commercial displays to be formed that affect the behavior of...
Functional Physical Literacy for Child and Youth Recreation Programming: A Community Response to the 2015 Canadian Recreation Framework Dwayne Sheehan, Nadine Van Wyk, Emily Johnson, Aimee Blanch Year: 2016 Volume: 25 Issue: b Pages: 9-21 Abstract: The recreation...
Ensuring Security Against the Threats of Terrorist Acts in Mega Sport Events Anupa Jayawardhana Year: 2016 Volume: 25 Issue: a Pages: 1-8 Abstract: Terrorism has been one of major theoretical and teaching themes of sport security management. Since the tragic event of...
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