Building Viable Fitness Brands: Importance of Brand Communication Strategies in Attracting Potential Health Club Members Antonio S. Williams, Isabell Rhenwrick, Ben Wright, Wanyong Choi, Dae Yeon Kim, Theodore Vickey Year: 2014 Volume: 15 Issue: d Pages: 49-68...
What a Team Brand Means to Youth: An Examination of Team Brand Associations Held by Youth Fans Patrick Walsh, Antonio Williams, Dae Yeon Kim, Wanyong Choi Year: 2015 Volume: 19 Issue: c Pages: 40-61 Abstract: Understanding team brand associations is important as they...
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