Year: 2014 Volume: 16 Issue: d

Sport and Common Business Practices for the Sport Investor through the Lens of Islam Chad Seifried, Mojdeh Pajoutan Year: 2014 Volume: 16 Issue: d Pages: 69-93 Abstract: The size of the Muslim market has attracted many investors. However, sport investment in Muslim...

Year: 2014 Volume: 16 Issue: c

Evaluating the Implementation of Knowledge Management in Offices of Youth and Sport in Iran: Fuzzy logic method Mohammad Ebrahim Razaghi Year: 2014 Volume: 16 Issue: c Pages: 56-68 Abstract: The “purpose” of the research is to evaluate the implementation...

Year: 2014 Volume: 16 Issue: b

An Empirical Exploration of Relationships Between Personal Values and Spectator Sport Consumption Li-Shiue Gau, Jeffrey D. James Year: 2014 Volume: 16 Issue: b Pages: 37-55 Abstract: This study examined relationships between personal life values and spectator sport...

Year: 2014 Volume: 16 Issue: a

Examining Brand in Sport in a Post-Television World: Have We Entered a Post-Brand Paradigm? Michael E. Pfahl Year: 2014 Volume: 16 Issue: a Pages: 1-36 Abstract: This paper explores the world of sport marketing in relation to changing contextual factors taking place...

Year: 2014 Volume: 15 Issue: d

Building Viable Fitness Brands: Importance of Brand Communication Strategies in Attracting Potential Health Club Members Antonio S. Williams, Isabell Rhenwrick, Ben Wright, Wanyong Choi, Dae Yeon Kim, Theodore Vickey Year: 2014 Volume: 15 Issue: d Pages: 49-68...

Year: 2014 Volume: 15 Issue: c

The Study of Organizational and Occupational Commitment Among Physical Education Employees in Governmental Universities of Iran Reza Andam, Amir Montazeri, Samira feizi Year: 2014 Volume: 15 Issue: c Pages: 32-48 Abstract: The purpose of this paper was to investigate...