Sports Celebrity Endorsements of Luxury Brands: The Case of Chinese Consumers Lingling Liu, Petros Parganas, Simon Chadwick, Christos Anagnostopoulos Year: 2016 Volume: 25 Issue: d Pages: 45-68 Abstract: With the pervasive use of sports celebrities in advertising as...
Development of a Conceptual Model in International Sport Tourism: Exploring Pre-And Post- Consumption Factors Danny Woo-Sik Choi, David J. Shonk & Gonzalo Bravo Year: 2016 Volume: 21 Issue: b Pages: 21-47 Abstract: The purpose is to develop a model of consumer...
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