The Importance of Transformational Leadership in the Quest for Group Cohesion: The Case of a University Level Varsity Football Program Allison Tovell, François Gravelle Year: 2009 Volume: 3 Issue: b Pages: 18-34 Abstract: The purpose of this study was to...
Defining Football: Brand Confusion or a Matter of Semantics? An Exploratory Study Abel Duarte Alonso, Michelle O’Shea Year: 2012 Volume: 10 Issue: c Pages: 40-63 Abstract: The development of professional sport leagues, including football, also referred to as...
An Analysis of Sponsorship Deals in Sport John Douvis, Elena Sarli, Athanasios Kriemadis, Ourania Vrondou Year: 2015 Volume: 17 Issue: b Pages: 14-36 Abstract: Due to the increasing financial value of sport sponsorship, the selection of a sponsorship partner and the...
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