Thematic Events as an Experiential Marketing Tool: Kite Festival on the Experience Stage Muge Akyıldız, Mehpare Tokay Argan, Metin Argan, Tuba Sevil Year: 2013 Volume: 12 Issue: b Pages: 17-28 Abstract: The rise of experiential marketing during last decade shed some...
Examining Brand in Sport in a Post-Television World: Have We Entered a Post-Brand Paradigm? Michael E. Pfahl Year: 2014 Volume: 16 Issue: a Pages: 1-36 Abstract: This paper explores the world of sport marketing in relation to changing contextual factors taking place...
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