I.J.S.Ma.R.T Publications

Narges Esmaeili, Farideh Ashraf Ganjuei, Farshad TojariYear: 2016 Volume: 26 Issue: dPages: 54-66Abstract: Tourism industry is considered as one of the largest and the most diverse industries in the world. In order Prioritizing Integrated Marketing Communication tools...

Leeann M. Lower, Tarkington J. Newman, William S. PollardYear: 2016 Volume: 26 Issue: cPages: 44-53Abstract: Collegiate recreational sports facilitate critical achievement-oriented activities that contribute to student development on college campuses. Achievement goal...

Ömer Kürşad Tüfekci, Yunus Emre BağışYear: 2016 Volume: 26 Issue: bPages: 26-43Abstract: Expectations of consumers are increasing with each passing day with the development and the change of market dynamics. In return, businesses / organizations are trying to perceive...

Sean PradhanYear: 2016 Volume: 26 Issue: aPages: 1-25Abstract: Within sport management research, the use of performance-enhancing drugs, or activities known as doping, has predominantly been viewed from a preemptive perspective or from the viewpoint of the athletes...

Lingling Liu, Petros Parganas, Simon Chadwick, Christos AnagnostopoulosYear: 2016 Volume: 25 Issue: dPages: 45-68Abstract: With the pervasive use of sports celebrities in advertising as well as the fierce competition among luxury brands, finding the appropriate...

M. Alonso-Dos-Santos, F. Calabuig-Moreno, F. J. Montoro-RíosYear: 2016 Volume: 25 Issue: cPages: 22-44Abstract: Sporting event websites allow for commercial displays to be formed that affect the behavior of fans and visitors to the site and depending on the size of...

Dwayne Sheehan, Nadine Van Wyk, Emily Johnson, Aimee BlanchYear: 2016 Volume: 25 Issue: bPages: 9-21Abstract: The recreation sector is perfectly suited to specifically address issues surrounding the desire to be physically active. This is because of recreation’s...

Anupa JayawardhanaYear: 2016 Volume: 25 Issue: aPages: 1-8Abstract: Terrorism has been one of major theoretical and teaching themes of sport security management. Since the tragic event of 1972 Munich Olympic to the 9/11 tragedy (in the United States of America)...

Daichi Oshimi, Munehiko HaradaYear: 2016 Volume: 24 Issue: dPages: 76-96Abstract: This study (1) develops a structure of host city image, (2) verifies the antecedents and consequences of host city image, and (3) predicts spectators’ positive word-of-mouth (WOM)...

Jos M.C. Schijns, Marjolein C.J. Caniëls, Joska Le ContéYear: 2016 Volume: 24 Issue: cPages: 42-75Abstract: With decreasing sport participation and stabilizing membership rates, sport clubs face low capacity utilization and increased competition. It becomes imperative...